The summer '21 collection draws maximum inspiration from my family's voyage from Casablanca to the port of Marseille in 1962. For my closest family members, the end destination was Paris, where family that had arrived earlier had arranged shelter and work. My grandfather's two sisters, Tata Mémé and Tata Henriette, both felt that their hearts belonged close to the ocean and the sun and ended up in Antibes, in the south of France.
It therefore became my family's holiday destination for decades to come. In fact, until this day we reside there every summer.
Our latest campaign was shot in Antibes, on "plage de la Gravette", a fortified stone beach where we've spent every summer bathing, tanning and laughing with family and friends. Every summer. Since 1962.
- Nathaniel Asseraf, founder